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5.3 – Rule of 8–12
The human information optimum lies between 8 and 12 discernible details, regardless of how much additional data is available. This range appears to be consistent across cultures, much like the universality of Maslow’s hierarchy of needs, which provides a comparable framework for understanding shared patterns in human motivation.
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5.2 – Information Optimum
In social interaction and communication, there is an information optimum. All relevant – impactful – information has a level of usefulness that clarifies an overall picture – and a level of confusion that can be considered noise. Noise is the part of information without contextual contribution that may nevertheless cause a mistaken reaction.
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5.1 – Drive for Consistency
Humans have a deep need for consistency — it is a fundamental aspect of behavior. A person’s attitude or action in one area often allows reliable inferences about their stance in others. This same drive for coherence makes sustained deception difficult: lying requires constant cognitive effort to maintain contradictions and is therefore usually avoided.
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- 1 – Social Nature (3)
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