• 5.3 – Rule of 8–12

    The human information optimum has a value of between 8 and 12 measureable details, independent of the number of detailed data available. This range is consistent across cultures, in the same sense as the Maslow pyramid of desires can be a comparable measure across all human cultures.

    Read More

  • 5.2 – Information Optimum

    In social interaction and communication, there is an information optimum. All relevant – impactful – information has a level of usefulness that clarifies an overall picture – and a level of confusion that can be considered noise. Noise is the part of information without contextual contribution that may nevertheless cause a mistaken reaction.

    Read More

  • 5.1 – Drive for Consistency

    Humans seek consistency. This is an inescapable basic human behavior. It means that a person’s attitude or behavior on one issue can be used to infer other issues. It also means that under “normal” circumstances it is very difficult to lie and deceive consistently. It takes a lot of energy and is therefore easily avoided.

    Read More